Do you know what business are you in? Find out in this post!
Knowing what business you are really in is one of the most important secrets of marketing – and one that is most misunderstood. Most company owners get so involved with their product and its features that they forget about the customer. They sell the features and not the benefits. The phrase “sell the sizzle and not the steak” is a marketing principle that emphasizes the importance of highlighting the benefits and emotional appeal of a product or service rather than just its features or specifications. The phrase “Sell the Sizzle” was first coined by the legendary Elmer Wheeler way back … Read more